Bird PTA wins Denim Drive

L.C. Bird High School’s PTA collected $1,000 last week for winning this year’s Denim Drive at Chesterfield Towne Center.

The Bird PTA collected 504 pieces of denim, nine more pieces than second-place finisher Alberta Smith Elementary School collected.  More than 200 pieces of denim separated the second and third place finishers.

“I think it just really speaks to how the … PTSA really got the parents behind it to support it,” Bird Principal Beth Teigen said. “It was a collaborative effort of our parents to make it happen.”

Gates Elementary School came in fourth by collecting 205 pieces of denim, and Hening Elementary School, which finished ninth, collected 67 pieces of denim. Both schools received checks for $100. A total of 2,577 pieces of denim were collected for the drive. Prizes were provided by area businesses.

The checks were presented at the unveiling of a new website,, designed to encourage shoppers to spend their money in Chesterfield. If everyone spent another $3 a day in Chesterfield, another $2.6 million in local revenues would be generated annually, Chesterfield Chamber of Commerce President Lenita Gilreath said.

“The success of our county depends on the success of our businesses,” Bermuda Supervisor Dorothy Jaeckle said. She believes county citizens have a responsibility to support local businesses, she said, and sales tax collected locally helps fund local services.

The website will not only encourage people to shop locally, but will also be a source of information about county and school events, County Administrator Jay Stegmaier said.
Chesterfield County Public Schools Superintendent Marcus Newsome said businesses are attracted to Chesterfield because of the quality of the education its students receive.

“Shop Chesterfield First is a solid campaign,” he said, and it’s aimed at helping people understand the positive impacts of shopping locally.


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