Campaign launch encourages citizen recycling efforts

Central Virginia Waste Management Authority (CVWMA) kicked off a campaign last week to increase the region’s seven curbside recycling programs. The unveiling of the new educational campaign, “Just Start Recycling,” came during a press conference at the TFC Recycling Facility in Chester.

The intention behind the campaign, which is the product of a public-private partnership with the Curbside Value Partnership, – a national, “invitation-only” program using education as a means to help communities develop curbside programs – is building environmental awareness and encouraging everyone to recycle, said Kim Hynes, executive director of CVWMA, during the press conference.

“We’ve been focusing quite a bit lately on making our curbside recycling program easy for residents. We know how busy they are; we want recycling to be an easy part of their daily routine,” Hynes said.

According to Hynes, CVWMA offers an “extremely easy and convenient” curbside recycling program, and the campaign illustrates the simplicity of the program: people who wish to recycle can do so without buying a CVWMA-supplied bin or cart – they can even use their own boxes to recycle their items. However, CVWMA has recently added a large recycling bin which, Hynes said, allows residents to store more recyclables; it also has wheels for easy transport to the curb and a lid to preserve recyclable material.

In attendance was Jay Stegmaier, county administrator of Chesterfield County, and Dorothy Jaeckle, supervisor of the Bermuda district.

“Recycling is an important part of our county’s Comprehensive Environmental Program, where we’re working to reduce our impact on the environment,” said Stegmaier that morning, “…and it’s just one way that Chesterfield County continues to support our strategic goal of being responsible protectors of our environment.”

Introduced as an avid recycler, Stegmaier said he would like to see the region’s residents step up and set a goal of increasing recycling by at least five percent. He added that last year’s curbside program picked up nearly 13,000 tons of recyclable items; also, in 2011, residents dropped off an additional 540 tons of recyclables at the two recyling locations within in the county.

Various speakers that day highlighted that “green technology” has become a major target for economic expansion in the region, providing an increase in jobs for citizens.  

“We have an opportunity to make a huge difference by converting the behavior of hopefully thousands of households here in central Virginia to repent from their wasteful ways and embrace recycling as a habit of mind,” said Steve Thompson, program director of Curbside Value Partnerships.

For more information on the campaign, visit


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